Synopsis: This class is about creating a solid foundation for your brand that will last your entire career. You will learn how to market yourself and your work in a way that is true and honest to you and your brand. How to stay in the game for the long haul, and most importantly, how to land those dream assignments you have been hoping to shoot. Come ready to rack John’s brain with all of your pressing questions. If you have seen John speak before, you know he is an open book, and he will be completely honest with you. He’s been at this for over twelve years, and has built something pretty great. You can too. The industry focus for this class will be commercial photography (editorial, advertising, corporate), although the principles you will learn in this class apply to any business. So if you’re looking to change paths, or just become even more of a rockstar at what you are already doing, don’t miss this. Some of the finer details that will be covered include: branding, collaborating, marketing, what to charge, when to get a rep, bidding, leverage, shooting personal work, making your brand unique, social media, and much more. Plus, we will be in the Bahamas... So there is that!